Sonya Laroia Desai

Sonya Laroia Desai is a Contributing Ally and Advisor to ObasekiChange.

Sonya is the Director of Strategy, Americas for Transmission, a UK-based, data-driven B2B marketing agency that believes in customer obsession. She is an experienced strategic marketing leader with 20 years of success driving profitability for world-leading brands including Samsung, Toyota, HP, BusinessWeek. Canon, and more. For Sonya, no strategic planning challenge is too big or too small. She is an expert at carving back the complexities of business insights to uncover a clear, singular focus.

Working closely with intradepartmental teams, Sonya maps the competitive landscape, optimizes communications goals, and directs marketing to stay culturally relevant and sensitive. She is a master at translating consumer behavioral truths into effective solutions that generate emotional connections between people and products. Most of all, she’s an avid champion of empowered, creative cultures of diversity and belonging, providing thought leadership to numerous successful internal and external diversity initiatives.